Write a three- to four-page report on the Med-Chem Products: Hospital Division case study found at the end of Chapter 13: Sales and Operations Planning.

Be sure to address the following questions in your report.

Describe the current system in use as it applies to the operations personnel and marketing personnel. To what extent does this system help or hinder Med-Chem’s ability to achieve its objectives? Why?
For marketing and operations, what are the critical activities that they must do well for Med-Chem to be successful in the marketplace?
What general recommendations would you make to Todd regarding the current situation?

Your responses should be well-rounded and analytical and should not just provide a conclusion or opinion without explaining the reason for the choice. For full credit, you need to use the material from the week’s lessons, text, and/or discussions when responding to the questions. Outside sources are also welcome.

You should provide references and parenthetical citations in APA format when sources are used. Each answer should be double-spaced in 12-point font and your paper should be 800–1,500 words in length. Make sure to follow APA guidelines for writing an academic paper.

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