In this assignment, you are required to evaluate the website based on your perspective. The evaluation will cover the different aspects of E-Commerce such as marketing, security … etc.

You will need to analyze the business and provide suggestions to improve the current business situation.

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

  • Use font Times New Roman, 12 font sizes.
  • Use 1.5 line spacing with adjust to all paragraphs (alignment).
  • Ensure that you follow the APA style in your project and references.
  • The minimum number of required references is 2 references using APA style.
  • You must check the spelling and grammar mistakes before submitting the assignment.

1.Categorize marketing and advertising strategy and method.
Explain the current online, offline, and social media marketing strategies of the e-commerce business?
• What can be done to improve the marketing aspects of the business?

2.Know your competitors.
Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide screenshots with explanation.

What can be done by learning from your competitor’s experience?

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