International business refers to any business activities that cross national boundaries. These activities can be categorized into four basic types: importing and exporting, licensing, strategic alliance and joint venture, and direct investment. Businesses can choose among these activities while expanding their operations to international markets or face these activities of foreign companies in local markets.
1. Define the four basic types of international activities importing and exporting, licensing, strategic alliance and joint venture, and direct investment.
2. Choose a company from the Fortune 500 list that operates in international markets and explain which of the above strategies they utilize. What are some of the problems they may encounter when working with international markets?
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