Modes of Entry: The modes of internationalization (aka “modes of entry”) include importing/exporting, licensing, franchising, greenfield ventures, and acquisitions. Select two of these modes of entry and for each one you’ve chosen, find a company that has expanded globally using this strategy (that’s a total of two different companies). Provide specific examples of how these companies have used these modes of entry. Have they been successful? Why or why not? What are the risks and rewards of each strategy and why did the companies you’ve selected choose the approach that they did?
Please post what you view as the appropriate responses to the above prompt. Your initial post should be 250-300 words (three good paragraphs). Please provide a response with a clear, well-formulated thesis; sentence structure, grammar, punctuation, and spelling count. Support ALL posts with appropriate rationale and citations from readings; document sources using APA format.
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