Using 400-500 words each, answer the below discussion questions:

  • What are some key differences between BCG and IE portfolio matrices? Please consider an industry in which you have worked, are working, or would like to work when addressing the questions. (USE THE FINANCIAL MANAGEMENT INDUSTRY AS THE EXAMPLE).
  • What is the “marketing mix” and why is it so important in strategy formulation and implementation?

Please:

Include one in-text citation for every body paragraph

No plagiarism & No Course Hero

Use scholarly sources published within the last five years, so between 2017-2021

Please be sure to include an introduction with a clear thesis statement and conclusion

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