- Describe distribution tasks that wholesalers and retailers (at least TWO for each)
- Discuss the fundamental channel management issues associated with recessionary and inflationary periods in the economy.
- Discuss TWO major socio-cultural forces that have emerged in recent years and how they have already affected marketing channel strategy and management and how they might do so in the future.
- Explain the four types of competition discussed in the chapter. Why is it important to recognize these different forms of competition?
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