Instructions
Explain the following statements with respect to their theory and applications.
1. Economies of scale tends to be limited in services. (2)
2. Demand tends to be more inelastic in services. (2)
3. Can all three types of service staff be present in a single organization? Give example if yes. (3)
4. The extensive use of physical evidence varies by the type of service firm. (2)
5. Physical evidence can be used to manage multiple groups of customers with different needs in a single environment by introducing barriers that separate the technical core. (3) 6. The development of service scape depends on either the services are remote, self, or interpersonal. (3)
How typography, color, and design impact digital communication?
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