• Why is it important for managers to understand the forces in the global environment that are acting on them and their organizations?
  • Which organization is likely to face the most complex task environment – a biotechnology company trying to develop a cure for cancer or a large retailer like The Gap or Macy’s? Why?

In addition, after reading the assigned section in the Intro to Business: A Primer Companion text to CapsimCore™ Business Simulation, please answer the follow questions:

  • What are some ways to increase your contribution margin

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