questions:1. Define the role of advertising in the promotion mix.2. Why do you think branding strategy
is important for a company?3. Describe the stages of the product life cycle and how marketing strategies
change during a product’s life cycle.
- Define the steps in the product development process and considerations in managing this process.
- Discuss the key issues related to initiating and responding to price changes.
- Differentiate Retailing from Wholesaling.
- Explain why companies use marketing channels (the functions these channels perform) why are they
- Discuss in your point of view the sentence: “Managing service quality enables a service firm to
differentiate itself by delivering consistently higher quality than its competitors provide”.
- Discuss one promotion tool
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