Instructions

questions:1. Define the role of advertising in the promotion mix.2. Why do you think branding strategy
is important for a company?3. Describe the stages of the product life cycle and how marketing strategies
change during a product’s life cycle.

  1. Define the steps in the product development process and considerations in managing this process.
  2. Discuss the key issues related to initiating and responding to price changes.
  3. Differentiate Retailing from Wholesaling.
  4. Explain why companies use marketing channels (the functions these channels perform) why are they
    important?
  5. Discuss in your point of view the sentence: “Managing service quality enables a service firm to
    differentiate itself by delivering consistently higher quality than its competitors provide”.
  6. Discuss one promotion tool

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