Instructions

This assignment enables you to achieve stated aspects of the course learning objectives:
(1) Define the function of marketing in a competitive healthcare environment.
(2) Explain the fundamentals of competition and business to business marketing.
(3) Describe marketing issues of customer behaviour, retention and satisfaction.

Assignment Marking Criteria

Total
Possible
Marks

Acquired
Marks

Comments

Introduction Paragraph 15

Clearly defined the function of marketing in a
competitive healthcare environment with
applications to the UAE

20
   

Clearly explained the fundamentals of
competition and business to business marketing
with applications to the UAE

20
   

Clearly described marketing issues of customer
behaviour, retention and satisfaction with
applications to the UAE

20
   

Conclusion Paragraph 15

Used appropriate language: Spelling,

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