Instructions

Outcome 1: Assess the internal and external business environment
Outcome 2: Describe types of business organizations and their
objectives
Outcome 3: Explain organizational structures and functions
Outcome 4: Identify key features of an existing business organization
SCENARIO
You have recently graduated with a Bachelor’s Degree in Aviation
Management and Anderson Associates, a company with a well-diversified
portfolio has hired you as a junior executive assistant to the Business
Development Manager. Your line manager wants to assess your knowledge on
the management concepts you have studied before he delegates official
assignments. For this purpose he first requests you to prepare a report of
1000 words focusing on the business environment.
Task 1- Report writing and case study analysis

(25 marks)

LO1: Assess the internal and external business environment
1a. Choose Etihad airline and write a report on how the internal and external
environment is affecting the operations of the airline. (10
marks)
Breakdown of marks and guidelines for 1a:
Discuss how the internal environment derives competitive advantage for
the airline. (2 marks)
a. Conduct a PESTEL analysis and examine its impact on the airline. (4
marks)
a. Discuss the current internal and external environmental issues
especially the Euro crisis influencing the airline. (2 marks)

2
b. Discuss the two strategies adopted by the airline to tap thriving yet
unexplored markets

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