Instructions

Read the following article about Apple at  http://www.mbaknol.com/management-case-
studies/case-study-on-apples-business-strategies/ . Think about the role of product differentiation
in a global context and then answer the following questions:
 How has Apple positioned itself to take advantage of unique designs to attract
a sufficiently large niche market to surpass the competition in the United States
and China?
 What does the Apple experience tell us about risks associated with strategic
alliances or the risks associated with not pursuing strategic alliances?
Your well-written paper should meet the following requirements:
 4 FULL pages in length
 Support your analysis by referencing and citing at least three credible sources
in addition to the course textbook. The SEU Virtual Library is an excellent place
to search for scholarly articles

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