Analyze challenges facing International Business using quantitative and qualitative analytical tools.
Words: 2,000 to 3,000
Some points to remember from the “Task Instructions”
Data Collection
 target for interview is 5 plus, although quality is also important – e.g. less interview of a higher quality may
be better than more interviews at a lower quality.
 target sample size is between 30 to 50 people survey
 CS should have looked over an approved your interview and survey questions
 Secondary research can support your primary research – for example, information published by the
organization, published interviews by informed managers etc.

Data Analysis
Important: “A major part of the grade for the final report will be based on the accuracy and relevance of your primary
and secondary data collection”
 You should justify the choice of data collection methods – explain which methods were used and why they
are relevant to the RQ and the research setting
 Good graphs and charts are a good way to summarize data and illustrate trends
 You should be concise
 You should show the results
Some points from the Marking Criteria
Introduction and Methodology
Criteria A-grade criteria Comments
Identification and explanation of
primary and secondary data
collection methods

A fully detailed description of all areas
including primary and secondary
methods with full reasons for the

As we have been discussing you
should explain/justify why the
methods are suitable for the kind of
research you are doing

Identification and explanation of
quantitative and qualitative data
collection tools including sample size
and sampling method

A fully detailed description of all areas
showing the choices of data collection
tools and sampling including reasons

This relates to the tools e.g. if in the
methods part above survey is
discussed, then the kind of survey
used and delivery method should be
The sample size should be
The sampling method should be

Chris Storey, 2016


Explanation of how the research
activities related to the original
decisions mentioned in the

A fully detailed description of all areas
showing how the research activities
related to the original decisions from
the Proposal/Plan

Compare back to the plan made in the
proposal and explain any differences.
For example the sampling method
and size may have been different –
explain the reasons

Collation, Presentation and Analysis of Primary Data Collected
Criteria A-grade criteria Comments
Collation and presentation of

Primary data collected has been
professionally collated /
summarized using an easy to
read, attractive and consistent
format. The data has been very
professionally presented in a
consistent and attractive way
using a recognized format.

This is an evaluation of how professionally the data
has been processed, analyzed, summarized and
It includes things like the ease of reading and use
of color to make the presentation of the data

Descriptive analysis of data A fully descriptive explanation
of the chosen data analysis
method provided. The
explanation / analysis of each
set of data presented is full and
descriptive. Al least two
relevant advanced statistical
tools have been used

This includes an explanation of the data analysis
method that is selected.
For interview data you should look for patterns in
all the data you have collected. One way is to code
the data – please look at this video about coding –
if you can do this that will be an achievement.
For the survey data you can use descriptive
statistics (remember BUS 2203) to display your

Criteria A-grade criteria Comments
Final summary regarding the success
and appropriateness of the data
collection methods, tools, and the

A fully descriptive explanation of why
these chosen data collection methods
and data analysis tools have been

This is focusing on the researcher
making an evaluation of how well the
methods, tools and data analysis

Chris Storey, 2016
analysis in relation to the research
question and the proposed
integration of the CLOs in the

used to support the coverage of the
CLOs and the research question

worked. Did the method, tools and
data analysis work well in terms of
collecting, processing and presenting
data that was relevant to the research
This involves taking a critical view of
what has been done and how it went.

Criteria A-grade criteria Comments
Evidence of primary data collection
includes interview questions,
questionnaires, survey questions with
Evidence of secondary research is
provided in the References.

Fully detailed evidence of primary
data collection. More than 10
interviews conducted. The number of
questionnaires and surveys
completed had prior approval.
Evidence of secondary research is
shown in the References.

The interview details should be
included. You should have hand-
written or typed (better) interview
notes (transcript means everything
that was said). Attach the business
card wherever possible and brochures
can also be included.

Evidence of the surveys that were
completed – printouts from Survey
Monkey can be included.

The report should include the following sections:

  1. Introduction and Methodology
     Methods Selected
     Data Collection Tools and Sampling
     Actual vs Planned
    (Extra challenge: can you say whether you are using a deductive or inductive approach?)
  2. Results
    (- we discussed presenting the results in according to themes / questions you identified and put in the question
  • we also discussed how to analyze the interview – look at the above video and try to code the interviews
  • you can and should use some quotes in the results section)

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