Instructions

What is the reason to study and understand ethics? (3)

What ethical theory finds the strongest connection with Islam? (2)

Other than the theory you stated above, which ethical theory makes the most
sense to you as you consider a professional career in the media? (3)

Conflict of Interest is an important part of nearly every written Code of Ethics for
professional communicators. Provide an example of a conflict of interest for
a journalist (2)

a tourism professional and (2)

a public relations professional (2)

2

Truth-telling is an important part of nearly every written Code of Ethics for
professional communicators. Provide an example of a truth-telling dilemma for
a photographer (2)

an advertiser and (2)

a film-maker. (2)

Fairness is an important part of nearly every written Code of Ethics for
professional communicators. Provide an example of a fairness dilemma for
a public relations professional, (2)

a journalist and (2)

a radio presenter. (2)

Give your opinion of these acts and use an ethical theory as well:
(name the theory)

Iranian Missiles Photo Manipulation (4) Duty, Virtue or Utility

3

Winston Churchill’s Cigar Photo Manipulation (4) Virtue, Rights or Duty

Mubarak with Obama Photo Manipulation (4) Duty or Utility

Cover photo of Faith Hill Photo Manipulation (4) Virtue, Duty or Love

Cover photo of Martha Stewart Photo Manipulation (4) Duty or Utility

Distorting facts in the movie “Argo” (4) Duty, Virtue or Rights

A movie Junket for entertainment journalists (4) Duty, Utility or Virtue

Withholding information in PR Crisis Situation (4) Duty, Utility or Rights

Using students as a cover for a journalist (4) Virtue, Duty or Utility

4

The Panorama Broadcast on North Korea (provide the following)
Media Player(s) (1)

Context (2)

Loyalties of One Media Player (2)

Values of the Same Media Player (3)

Mystery Case
Ryan Seacrest is a very successful presenter on both television and radio in the
United States. He may in fact be the hardest working man in show business
because of all the different programs he works on. He is the host on American
Idol, the nightly celebrity news presenter on the E Entertainment channel, the
weekly presenter of American Top 40 on the radio and he has a daily radio show
that is done in the United States but is also heard every weekday afternoon on
Virgin Radio Dubai. The show sounds like it is coming from Dubai but includes
all of the connections to celebrities that he has in Los Angeles. Ryan Seacrest is
also the producer of many of the programs he presents. This means he organizes
all of the elements of the shows and he also gets a bigger paycheck than he would
if he was only the presenter. He also produces television shows that he does not
present and that includes all of the various versions of the Kardashians that
appear on the E Entertainment Channel in the US and on other channels around
the world. Ryan Seacrest is incredibly well connected in the world’s of media
and celebrity that exist in Los Angeles. As a producer he makes more money
when there is a bigger audience for the programs he produces.
On his radio show that airs on Virgin Radio Dubai, Ryan Seacrest has a segment
called The Sleaze. This segment includes all of the latest celebrity news and
gossip from the US and is presented as a form of celebrity journalism. One
afternoon in the Sleaze segment the only story was about Khloe Kardashian, who
has her own show that Ryan Seacrest produces. He had an exclusive interview
and the whole story would be part of an upcoming episode of the show. Ryan
Seacrest did not mention his role as producer of the TV show in the segment on
the radio. So he pretended to be a journalist while he was actually acting as a
publicity agent.

5

Media Player(s) (1)
Context (2)

Loyalties of One Media Player (2)

Values of the Same Media Player (3)

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