. Why should we study travel and tourism from a marketing approach?

2. Why should we study travel and tourism from a management approach?Compare and contrast two different television commercials that are selling the same type of product or service (i.e. Ford and Jeep).

Describe how these two companies market their product.
How do they position their product?
What is the market segment they are trying to reach?
Compare the effectiveness of these two marketing efforts.

error: Content is protected !!