Discuss the marketing strategy of the Brand segmentation elements, XA PTS) the target group (3 PTS) and positioning of the product you Company.5 PTS) ? Discuss in detail all of the marketing mix elements Examine and evaluate all Product levels and decisions using all the issues discussed in class ( product lines, branding strategy etc.) (15 PTS) Examine, compare and contrast the pricing strategy with the competitors (5 PTS) Discuss the Place decision of the Company. Provide information on the retailers chosen and their fit to the positioning of the product

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