Identify the 3 key ingredients of Customer-based Brand Equity. b) Briefly describe ‘Leadership’ and ‘Declining’ brands in BAV model. Choose two existing brands in Bangladesh and justify their positions in ‘Leadership and Declining brands respectively. c) A mobile manufacturing company sells mobile phones of different specifications and price to different customer segments. In order to increase the sales of their High-end prestige products, analyze the role of the other brand categories in their portfolio.

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