Identify and briefly describe the four elements of a firm’s “marketing mix.” Explain your answer by explaining marketing mix of a construction company (2 + 2)
b) Explain the importance of market segmentation. Describe several ways in which markets can be segmented. What is a target market? Why is it important for a firm to choose its target market early in the process of launching its venture? (1.5 + 1.5 + 1.5 + 1.5)

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