What distinguishes intellectual property from other types of property, such as land, buildings, and inventory? Provide several examples of intellectual property and describe their importance to a firm. Also list what risks does a company run if it does not periodically conduct an intellectual property audit? (2 + 4 + 1)

b) Imagine you are opening a tutoring service near the university you attend. Suggest a comprehensive social media strategy that you can employ to build your brand, engage customers, and generate leads and produce sales (3)

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