What do you mean by the term ‘Customer Relationship Management (CRM)? Do think that CRM is significant for an organization to identify, attract, and retain profitable customers
in the long term? Why?

2. Do you think that information system has some negative consequences on our daily life? Explain those negative consequences with relevant examples.

3. As a manager of a commercial establishment, do you think that you have to ensure the extensive use of information systems in your day-to-day operations in order to survive
successfully in the long run? Why?

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